As a CEO, especially of a start-up, it's easy to focus on the product, on hiring help, on the funding, on everything else except for your customers. Balancing all of the important "squeaky wheels" is hard to do when your team is small. Being intentional with your focus is absolutely vital to your success. That's why hiring someone to focus solely on the customers, and someone who has experience and knows what they're doing, is one of the very best things you can do for your business. 

Here are five very important things a CEO or Executive can focus on to improve customer happiness:

1. Show genuine interest in your customers: Customers want to feel valued and appreciated, and one of the best ways to do that is to show genuine interest in their needs and concerns. Take the time to listen to your customers, ask questions, and understand their point of view.
2. Provide excellent customer service: Excellent customer service is essential to customer happiness. Make sure your customer support teams are well-trained, responsive, and equipped to handle customer inquiries and concerns.
3. Empower your employees: Your employees play a crucial role in customer satisfaction, so it's important to empower them to make decisions and take action to resolve customer issues. Provide them with the tools, resources, and support they need to do their jobs effectively.
4. Continuously improve your products and services: Customers expect your products and services to meet their needs and expectations. Stay informed about changes in customer preferences and make sure your products and services are always evolving to meet those needs.
5. Foster a customer-focused culture: A customer-focused culture is essential to customer happiness. Make sure your organization is committed to putting customers first, and that everyone from the CEO to the front-line employees understands the importance of customer satisfaction.

From my experience though, the absolute two best things a CEO can do is hire the right leader, and empower them. The culture of the entire company starts from the top down. By showing genuine interest in your customers, providing excellent customer service, empowering your employees, continuously improving your products and services, and fostering a customer-focused culture, you can make your customers loyal cheerleaders who continue to come back.